FSSA Information Highway – Registration Open

With the National Self Storage Association bringing their show to Orlando in March of 2018, the Florida Self Storage Association is hosting a one-day educational session for owners and managers in place of our annual Conference & EXPO.

Join us on Thursday, February 22, 2018 in Orlando, FL for FSSA’s Information Highway: A day of education focused on operations and technology along with time built in for networking.

8:00 AM – Registration and Breakfast
9:00 AM – Welcome
9:15 AM – Annual Business Meeting
9:30 AM – Why the Golden Rule is Bad for Business with Robert A. Chiti, OpenTech Alliance
Sit back as Robert attempts to change the way you think about a concept you have always believed in: The Golden Rule. The session will explain why building your customer service strategy on the Golden Rule is bad for your business. You will learn why understanding how your prospects and customers like their coffee is the key to providing customer service to today’s consumer. You will also hear results of a consumer study that claim trying to WOW your customer is a mistake. Robert’s presentation is based on the book “The Platinum Rule” by Dr. Tony Alessandra and Michael O’Connor.
10:30 AM – Break and Networking
11:00 AM – Breakout Sessions

  • Manager Breakout Session: Let’s Go Beyond the Basics and Get Better with M. Anne Ballard, Universal Storage Group
    Today’s expert needs better:
    1) Greetings and telephone skills
    2) Walk-in results and conversion rates
    3) Income improvement and discount reduction
    4) Market analysis and proof of expertise
    5) Hit your income targets and closing the sale
    6) Planning your marketing and community involvement; onsite events and referrals
    7) Networking and email marketing
    8) Income and budget management
    9) Social media
    10) Technology deployment
  • Owner Breakout Session: Buying and Selling Self Storage Centers – A Real Estate Attorney’s Perspective with Joseph D. Ort, Esq., The Ort Law Firm
    As legal counsel in over 1,000 real estate transactions, we have seen the good, the bad, and the ugly. This seminar focuses on what makes our most successful clients great at buying and selling real estate. It places special emphasis on storage center deals, pulled from our experience helping clients buy and sell existing storage facilities, as well as from our work on self storage development projects. It provides strategies on the LOI, purchase agreement, post-closing agreements, and other agreements, along with providing insight on efficient and effective due diligence, consultant management, and negotiation tactics.

12:30 PM – Lunch and Networking
1:30 PM – Breakout Sessions

  • Manager Breakout Session: 5 Ways to Cut Costs Using Mobile Technology with Olivia Austin, SiteLink
    1) How to ditch your printer to save time and money
    2) Reach more clients, faster
    3) Make your website your second office
    4) Take the headache and cost our of rental agreements and leases
    5) Automate with purpose: collect more, work less
  • Owner Breakout Session: The Importance of Cybersecurity: Don’t be the Next Equifax with Rick Allen, OpenEdge, Lois Brown, Space Control Systems, and Dale Taylor, RackSpace
    Security at all levels is becoming more important to the industry. While owners are installing more sophisticated gate and camera systems, what are they doing to secure their customer information and credit card information? As more technology breaches occur, the protection of your customer information becomes more important. There are federal and state laws for handling credit card data. Are you complying with the credit card legislation? The two expert speakers will tell you in layman’s terms what is important and why.

3:00 PM – Break and Networking
3:30 PM – How Google is Affecting the Self Storage Industry with Ken Hendrickson, Easy Storage Solutions
In this final session of the day, learn how Google ranks a website, what changes Google is making and what they are looking for in a good website, and how you can keep up on the changes made by Google. Find out more about online marketing and what a solid, basic plan looks like, as well as what things you should be aware of to keep up with its changes.
4:30 PM – Closing Remarks and Adjourn


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