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Executive Summit: Save the Date!

Save the dates and join us November 7th and 8th at the Renaissance World Golf Village in Florida’s beautiful and historic St. Augustine!

The whole idea of this event is for owners, operators, and investors to spend time sharing ideas, to help each other find solutions to business problems, and to build business relationships.

Networking is woven throughout the event, beginning with the evening reception and continuing through the next day during breakfast, and ending after lunch, when you choose to play a round of golf with your new connections or relax at the spa before heading back to implement everything you’ve learned. With an event that is full of industry experts, your issues are addressed head-on, making for a day that is all about you and your business.

Payment Practices to Win Tenant Disputes

Join us on Thursday, April 12th at 2:00 PM as SiteLink’s Sheryl Scott covers some basic steps you can take if you ever find yourself involved in a dispute with a tenant. Some points she’ll discuss include:

  • Understanding common reasons for disputes
  • Best practices to win disputes
  • Does my authorization form meet the Visa and MasterCard requirements?

And be sure to check out our full schedule of 2018 webinars and add them to your calendars!

Important Update on Event Hotel

Please note that the hotel where we are hosting next week’s event, the FSSA Information Highway, has begun a name change process.

The Radisson Resort Orlando-Celebration is now formally known as The Grand Orlando Resort at Celebration.

They are still located at 2900 Parkway Boulevard in Kissimmee, FL 34747.

Their phone number is 407-396-7000 and their new website is https://grandorlandoresortcelebration.com/.

If you made an overnight hotel reservation for the event, you still have your room.

We apologize for any confusion and inconvenience and look forward to seeing everyone next week!

Your Sponsors for FSSA’s Information Highway

We can’t do what we do for our members without the assistance of our sponsors.

Thank you to our wonderful FSSA Information Highway sponsors for helping us provide continuing education to our members.

If you attend FSSA’s Information Highway next week, please be sure to find someone with a sponsor ribbon on their name tag and thank them for making all of our events possible!

Speaker Sponsor

Production Sponsor

Advertising Bundle Sponsors


Lunch Sponsors


Dessert Sponsors


Notebook Sponsor

Lanyard Sponsor

FSSA Seeking Executive Director

Association Executive Director Position Posting
Florida Self Storage Association (FSSA)
www.floridassa.org info@floridassa.org

Position: Association Executive Director (Individual or Management Company)
Salary: Open
Type: Full Time – Experienced
Education: Bachelor’s Degree; CAE Designation Preferred
Location: Within the State of Florida (Home office possible)
Application Deadline: February 2, 2018

FSSA, the Florida Self Storage Association (state association), is seeking an executive director or chief staff officer with experience managing business nonprofits. FSSA is a 501(c)6 nonprofit located in Florida. A membership organization for self storage facility owners and suppliers for the self storage industry, FSSA is one of the larger state self storage associations in the US.

The mission of the organization is to ensure the stability and growth of the self storage industry by providing a forum in which members may increase knowledge through educational opportunities, exchange information and promote an established unified voice.

The FSSA has a $300,000 +/- operational budget generated via membership dues, an annual conference and exposition, an owners summit, sponsorships, advertising, and sale of industry-related materials. In addition, FSSA produces a quarterly magazine and hosts at least six educational webinars annually.

For more information on FSSA, visit www.floridassa.org.

The Role and Responsibilities of the FSSA Executive Director
Leadership – Provide support, guidance and advice to the FSSA Executive Committee, Board of Trustees, and various committees to achieve organizational and financial goals as set forth by the Board and during the strategic planning process. Provide clear and consistent leadership for current and future FSSA initiatives. Set goals and target dates for staff, Board and Committees and insure accountability as appropriate. Develop and maintain key external relationships with industry leaders and suppliers.

Board and Committee Relationships – Provide staff support to the Executive Committee, Board of Trustees and various committees. Coordinate with the Board President in the development of Board agendas (six to seven annually), record meeting minutes, follow up with volunteers on their assignments to ensure completion by the deadlines set, and execute staff assignments by target dates.

Fiscal Management – Maintain the financial integrity of the organization by aligning the annual operating budget with the board’s strategic goals and objectives. Communicate clearly with the Executive Committee and Board on all fiscal matters. Work cooperatively with the financial manager and/or accounting firm on financial matters as they arise including the production of the financial reports for the Board meetings, the development of the annual and event budgets, and filing the year-end tax returns.

Membership Recruitment and Retention – Grow membership in the organization through strong retention programs and enticing recruitment campaigns. Be comfortable selling the association to constituents at all levels. Manage the day-to-day activities of maintaining the database, invoicing for dues, mailing member decals, answering e-mail and phones, etc. In conjunction with the Membership Committee, develop proposals as they relate to member benefits for Board consideration, follow up with non-renewals and prospects, promote member benefits, etc.

Events/Programs – Conduct site visits and negotiate venue contracts. Plan all event activities which includes working with the Program Committee on schedules, fundraisers, speakers, tradeshow, sponsorships and receptions. Manage/execute pre-meeting preparations including the sale of sponsorships and exhibits, manage onsite activities including hotel relations, registration, tradeshow, AV, etc. and post-conference/meeting follow up. Report meeting statistics to the Board and Program Committee at various milestones for each event. Manage the webinars which includes securing presenters, marketing, and moderating each session using the webinar software. Post event/webinar content to the members only section of the website.

Communications and Publications – Maintain relationships and collaborate with key national Self Storage Association staff, other state self storage association executives, REIT representatives, industry suppliers, and other industry leaders and companies as required. Provide appropriate contacts to reporters, write and distribute press releases, etc. Maintain the association’s website, produce the quarterly newsletter, and write/distribute all e-blasts to members and other constituents. Continue to expand the FSSA’s social media presence and effectiveness through postings and advertisements.

Technology – Monitor changes in technology and utilize existing and new technology as appropriate to meet the needs of FSSA and to advance its mission.

Advocacy – Take an active role with the national Self Storage Association, the state lobbyist, and the FSSA Government Relations committee to develop the annual government relations agenda and goals; host conference calls; provide grassroots support as required through e-blasts, website postings, etc., and provide volunteers with supporting material as needed for meetings with state legislators. If required, liaise with legislators, their staff and other lobbyists at the Florida state level. Write testimony, testify at the capitol, meet with representatives and senators in their districts.

Qualifications for the Position
Demonstrated success in working with volunteer Boards, committees and individuals to establish and execute association goals and initiatives.

History of growing membership, planning events of 400+/- attendees, managing 65+/- booth tradeshow, securing sponsorships, building advertising base, managing websites and databases, and producing print/electronic publications. Be able to manage other types of events and revenue streams.

Demonstrated ability to manage the fiscal activities of an association with a $300,000+ annual operating budget which includes growing revenue, reducing expenses, and maintaining long term financial stability for the organization. Be familiar with financial bookkeeping software (like Quickbooks, Xero, etc.). Demonstrate ability to use an association’s chart of accounts to process and track accounts payable and receivables. Experience in reading, understanding, and presenting financial reports which includes but is not limited to profit and loss statements, class reports, balance sheets, general ledgers, trailing balances, etc. Experience in creating annual operational budgets, event budgets, and proformas. Provide oversight and liaise with bookkeeper and accountant on all financial matters including the year end tax return.

Experience in developing and maintaining key external relations with industry leaders.

Knowledge and understanding of Florida’s legislative process, experience working with volunteer Government Relations Committees and professional lobbyists. Able to write testimony and testify if required to do so. Ability to organize and implement grassroots government relations efforts from fundraising to member communications. Become informed and understand the Florida state statutes as they relate to self storage.

Experience with social media platforms and demonstrated ability to grow the association’s social media presence. Be able to manage multiple social media outlets to market membership, events, government relations activities, etc.

Possess ideas, energy, and creativity to continue FSSA’s growth and efforts to be a strong voice in the self storage industry throughout the State of Florida and in conjunction with its sister state associations and the national Self Storage Association.

Specific Position Requirements
Bachelor’s Degree.

Minimum of five years’ experience in association management preferred.

Certified Association Executive (CAE) designation preferred with sufficient diversity of knowledge and skills to effectively manage the organization including: personnel management, fiscal management, membership management and growth, advocacy, event management, communications/marketing strategies, and external relationships.

Ability to set priorities, delegate responsibilities, and mentor, motivate, and develop others.

Strong ability to multi-task and manage competing priorities. Able to work independently, be self-motivated, and be a self-starter.

Ability to problem solve.

Strong creative and entrepreneurial spirit that enables the organization to grow and expand its influence within its vision and mission.

Demonstrated understanding of governance issues, including board management and dynamics.

To Apply
Individuals and Association Management Companies should send their information as requested below in one PDF file to the FSSA Search Committee using the e-mail address info@floridassa.org.

Qualified individuals should send their letter of interest, resume, names of three professional references (include their organization name, physical address, e-mail and telephone number) and salary requirements.

Association Management Companies should send their proposal, biography of the person who would serve as the FSSA Executive Director, highlight any support staff that would assist in the management of the FSSA, include a program of work that satisfies the position requirements listed above, and outline the management fee, out of pocket expenditure policies, and any other fees (ie, rent, database, phone, fax, internet, etc.) that will need to be paid by the FSSA.

FSSA is an equal opportunity employer.

Have Questions? We Have Answers: Ask Our Storage Experts

We know that running a storage facility can be difficult and confusing at times. That’s why we’re here to help! Three FSSA Board members will be on call December 5th from 2:00 – 3:00 PM to answer your questions LIVE. This isn’t your typical lecture with 10 minutes of Q&A squeezed in at the end. Take advantage of this time for discussion and problem solving that matters to you and your business. Panelists include Mark Poole of Liberty Investment Properties, Cheli Rosa of StorageStuff.Bid, and Meisha Wilson of Hide-Away Storage.

Thank You Summit Sponsors!

A very special “Thank You” to all of our sponsors of the 2017 FSSA Owners Summit. Your continuous support of the association makes events like this possible!

There’s still time to sign up as a sponsor! Won’t you join us at the Ritz for education, networking, fabulous food, and breathtaking sights?

Event Sponsor


Panel Sponsor


Reception Sponsors



Portfolio Sponsor


Lanyard Sponsor


Drink Ticket Sponsors

DrinkTicket_BetterMgmtSystems     STR_FLAT_TEAL_WHITE_PMS

FSSA Information Highway – Registration Open

With the National Self Storage Association bringing their show to Orlando in March of 2018, the Florida Self Storage Association is hosting a one-day educational session for owners and managers in place of our annual Conference & EXPO.

Join us on Thursday, February 22, 2018 in Orlando, FL for FSSA’s Information Highway: A day of education focused on operations and technology along with time built in for networking.

8:00 AM – Registration and Breakfast
9:00 AM – Welcome
9:15 AM – Annual Business Meeting
9:30 AM – Why the Golden Rule is Bad for Business with Robert A. Chiti, OpenTech Alliance
Sit back as Robert attempts to change the way you think about a concept you have always believed in: The Golden Rule. The session will explain why building your customer service strategy on the Golden Rule is bad for your business. You will learn why understanding how your prospects and customers like their coffee is the key to providing customer service to today’s consumer. You will also hear results of a consumer study that claim trying to WOW your customer is a mistake. Robert’s presentation is based on the book “The Platinum Rule” by Dr. Tony Alessandra and Michael O’Connor.
10:30 AM – Break and Networking
11:00 AM – Breakout Sessions

  • Manager Breakout Session: Let’s Go Beyond the Basics and Get Better with M. Anne Ballard, Universal Storage Group
    Today’s expert needs better:
    1) Greetings and telephone skills
    2) Walk-in results and conversion rates
    3) Income improvement and discount reduction
    4) Market analysis and proof of expertise
    5) Hit your income targets and closing the sale
    6) Planning your marketing and community involvement; onsite events and referrals
    7) Networking and email marketing
    8) Income and budget management
    9) Social media
    10) Technology deployment
  • Owner Breakout Session: Buying and Selling Self Storage Centers – A Real Estate Attorney’s Perspective with Joseph D. Ort, Esq., The Ort Law Firm
    As legal counsel in over 1,000 real estate transactions, we have seen the good, the bad, and the ugly. This seminar focuses on what makes our most successful clients great at buying and selling real estate. It places special emphasis on storage center deals, pulled from our experience helping clients buy and sell existing storage facilities, as well as from our work on self storage development projects. It provides strategies on the LOI, purchase agreement, post-closing agreements, and other agreements, along with providing insight on efficient and effective due diligence, consultant management, and negotiation tactics.

12:30 PM – Lunch and Networking
1:30 PM – Breakout Sessions

  • Manager Breakout Session: 5 Ways to Cut Costs Using Mobile Technology with Olivia Austin, SiteLink
    1) How to ditch your printer to save time and money
    2) Reach more clients, faster
    3) Make your website your second office
    4) Take the headache and cost our of rental agreements and leases
    5) Automate with purpose: collect more, work less
  • Owner Breakout Session: The Importance of Cybersecurity: Don’t be the Next Equifax with Rick Allen, OpenEdge, Lois Brown, Space Control Systems, and Dale Taylor, RackSpace
    Security at all levels is becoming more important to the industry. While owners are installing more sophisticated gate and camera systems, what are they doing to secure their customer information and credit card information? As more technology breaches occur, the protection of your customer information becomes more important. There are federal and state laws for handling credit card data. Are you complying with the credit card legislation? The two expert speakers will tell you in layman’s terms what is important and why.

3:00 PM – Break and Networking
3:30 PM – How Google is Affecting the Self Storage Industry with Ken Hendrickson, Easy Storage Solutions
In this final session of the day, learn how Google ranks a website, what changes Google is making and what they are looking for in a good website, and how you can keep up on the changes made by Google. Find out more about online marketing and what a solid, basic plan looks like, as well as what things you should be aware of to keep up with its changes.
4:30 PM – Closing Remarks and Adjourn


Reserve Your Room at the Ritz

FSSA’s discounted overnight room block with Sarasota’s elegant and exclusive Ritz Carlton will close this Friday, October 6th.

You can still register to attend the 2017 Owners Summit, and stay overnight at this extravagant location. Please contact the hotel to reserve your room at our special reduced rate of $225 per night.

You can contact the hotel at 1-800-241-3333 and mention Florida Self Storage Association Owners Summit room block to your representative, or you can book online here.

The Ritz Carlton offers a number of amenities including a widely recognized golf course, a luxurious spa, nearby shopping, and local art and entertainment venues.

There are also opportunities to explore the area via water by renting boats or by land with bicycles. You can also bring along the kids! The Ritz Kids program offers a variety of activities for children ages 5-12.

To explore more of what this location has to offer, visit their website.

Top 10 Reasons to Offer Tenant Insurance

Join the FSSA and Mario Macaluso of the SBOA on Wednesday, October 18th as we discuss the following key areas of tenant insurance:

  • The benefits of offering Tenant Insurance
  • Perspective
  • Beliefs vs. Facts as it relates to insurance and rentals
  • Survey Statistics on who requires insurance
  • Most common claims
  • Participation rates for operators requiring proof of insurance