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Have Questions? We Have Answers: Ask Our Storage Experts

We know that running a storage facility can be difficult and confusing at times. That’s why we’re here to help! Three FSSA Board members will be on call December 5th from 2:00 – 3:00 PM to answer your questions LIVE. This isn’t your typical lecture with 10 minutes of Q&A squeezed in at the end. Take advantage of this time for discussion and problem solving that matters to you and your business. Panelists include Mark Poole of Liberty Investment Properties, Cheli Rosa of StorageStuff.Bid, and Meisha Wilson of Hide-Away Storage.

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FSSA Information Highway – Registration Open

With the National Self Storage Association bringing their show to Orlando in March of 2018, the Florida Self Storage Association is hosting a one-day educational session for owners and managers in place of our annual Conference & EXPO.

Join us on Thursday, February 22, 2018 in Orlando, FL for FSSA’s Information Highway: A day of education focused on operations and technology along with time built in for networking.

8:00 AM – Registration and Breakfast
9:00 AM – Welcome
9:15 AM – Annual Business Meeting
9:30 AM – Why the Golden Rule is Bad for Business with Robert A. Chiti, OpenTech Alliance
Sit back as Robert attempts to change the way you think about a concept you have always believed in: The Golden Rule. The session will explain why building your customer service strategy on the Golden Rule is bad for your business. You will learn why understanding how your prospects and customers like their coffee is the key to providing customer service to today’s consumer. You will also hear results of a consumer study that claim trying to WOW your customer is a mistake. Robert’s presentation is based on the book “The Platinum Rule” by Dr. Tony Alessandra and Michael O’Connor.
10:30 AM – Break and Networking
11:00 AM – Breakout Sessions

  • Manager Breakout Session: Let’s Go Beyond the Basics and Get Better with M. Anne Ballard, Universal Storage Group
    Today’s expert needs better:
    1) Greetings and telephone skills
    2) Walk-in results and conversion rates
    3) Income improvement and discount reduction
    4) Market analysis and proof of expertise
    5) Hit your income targets and closing the sale
    6) Planning your marketing and community involvement; onsite events and referrals
    7) Networking and email marketing
    8) Income and budget management
    9) Social media
    10) Technology deployment
  • Owner Breakout Session: Buying and Selling Self Storage Centers – A Real Estate Attorney’s Perspective with Joseph D. Ort, Esq., The Ort Law Firm
    As legal counsel in over 1,000 real estate transactions, we have seen the good, the bad, and the ugly. This seminar focuses on what makes our most successful clients great at buying and selling real estate. It places special emphasis on storage center deals, pulled from our experience helping clients buy and sell existing storage facilities, as well as from our work on self storage development projects. It provides strategies on the LOI, purchase agreement, post-closing agreements, and other agreements, along with providing insight on efficient and effective due diligence, consultant management, and negotiation tactics.

12:30 PM – Lunch and Networking
1:30 PM – Breakout Sessions

  • Manager Breakout Session: 5 Ways to Cut Costs Using Mobile Technology with Olivia Austin, SiteLink
    1) How to ditch your printer to save time and money
    2) Reach more clients, faster
    3) Make your website your second office
    4) Take the headache and cost our of rental agreements and leases
    5) Automate with purpose: collect more, work less
  • Owner Breakout Session: Technology and Your Customers: Is Your Customer Data Secure? with speakers provided by RackSpace and OpenEdge
    Security at all levels is becoming more important to the industry. While owners are installing more sophisticated gate and camera systems, what are they doing to secure their customer information and credit card information? As more technology breaches occur, the protection of your customer informatoin becomes more important. There are federal and state laws for handling credit card data. Are you complying with the credit card legislation? The two expert speakers will tell you in layman’s terms what is important and why.

3:00 PM – Break and Networking
3:30 PM – How Google is Affecting the Self Storage Industry with Ken Hendrickson, Easy Storage Solutions
In this final session of the day, learn how Google ranks a website, what changes Google is making and what they are looking for in a good website, and how you can keep up on the changes made by Google. Find out more about online marketing and what a solid, basic plan looks like, as well as what things you should be aware of to keep up with its changes.
4:30 PM – Closing Remarks and Adjourn


Thank You Summit Sponsors!

A very special “Thank You” to all of our sponsors of the 2017 FSSA Owners Summit. Your continuous support of the association makes events like this possible!

There’s still time to sign up as a sponsor! Won’t you join us at the Ritz for education, networking, fabulous food, and breathtaking sights?

Event Sponsor


Panel Sponsor


Reception Sponsors



Portfolio Sponsor


Lanyard Sponsor


Drink Ticket Sponsors

DrinkTicket_BetterMgmtSystems     STR_FLAT_TEAL_WHITE_PMS

Reserve Your Room at the Ritz

FSSA’s discounted overnight room block with Sarasota’s elegant and exclusive Ritz Carlton will close this Friday, October 6th.

You can still register to attend the 2017 Owners Summit, and stay overnight at this extravagant location. Please contact the hotel to reserve your room at our special reduced rate of $225 per night.

You can contact the hotel at 1-800-241-3333 and mention Florida Self Storage Association Owners Summit room block to your representative, or you can book online here.

The Ritz Carlton offers a number of amenities including a widely recognized golf course, a luxurious spa, nearby shopping, and local art and entertainment venues.

There are also opportunities to explore the area via water by renting boats or by land with bicycles. You can also bring along the kids! The Ritz Kids program offers a variety of activities for children ages 5-12.

To explore more of what this location has to offer, visit their website.

Top 10 Reasons to Offer Tenant Insurance

Join the FSSA and Mario Macaluso of the SBOA on Wednesday, October 18th as we discuss the following key areas of tenant insurance:

  • The benefits of offering Tenant Insurance
  • Perspective
  • Beliefs vs. Facts as it relates to insurance and rentals
  • Survey Statistics on who requires insurance
  • Most common claims
  • Participation rates for operators requiring proof of insurance


HURRICANE IRMA: Resources & Support

At this time several of our Florida coast areas have been placed on high alert due to the risk of damaging winds and floods, officials have issued mandatory evacuations for the Florida Keys.

With Hurricane Irma quickly approaching the Florida coast, we want to be sure you stay updated with the most current information, and have a litany of resources available at your fingertips.

Hurricane Irma Information and Resources
Courtesy of Information Office of America

Helpful Websites

Checklists & Resourcestopical_symbols_480px

FSSA Members have access to additional resources under the new Hurricane Resources tab (must be logged in). Nonmembers can join for access to helpful websites, links to safety and precaution documents, evacuation tips, assistance in the aftermath of a hurricane, and links and numbers to a variety of contacts and outside resources.

In the event of loss please direct your clients to contact your insurance agent.

Be prepared, and stay safe.

Tools & Techniques to Maximize Profitability

Presenter Alyssa Quill of Storage Asset Management, Inc. focuses this webinar on strategies and tools for your self storage facility to maximize performance and profitability. Revenue management encompasses not only managing your storage unit rates, but also taking in consideration competition review, pricing and staff participation.

As always, webinars are free for members and cost $49 for nonmembers to attend.

Event info:
Thursday, August 10, 2017
2:00 PM EST


Register Today for the Owners Summit

The whole idea of this event is for owners, operators, and investors to spend time sharing ideas, to help each other find solutions to business problems, and to build business relationships.

Networking is woven throughout the event, beginning with the evening reception and continuing through the next day during breakfast, and ending after lunch, when you choose to play a round of golf with your new connections or relax at the spa before heading back to implement everything you’ve learned. With an event that is full of industry experts, your issues are addressed head-on, making for a day that is all about you and your business.

We have a great lineup this year that includes a panel of REIT and non-REIT operators for a packed session covering topics from the impact of new development on rent growth to the state of the storage industry. We will also cover new development that is going on in Florida, where it is, and how soon it will be here.

To address the government aspect of business, FSSA has retained a speaker on the outlook of Florida business trends, as well as eminent domain speaker Brian E. Smith of Baker & Hostetler, LLP.

Wednesday, November 1, 2017
6:00 PM 
Networking ReceptionBay View Bar
, Ritz Carlton
Join us for cocktails and appetizers. Mingle with your professional friends and make plans for dinner on your own.

(Rain location: Ca’ d’Zan Room, Ritz Carlton)

Thursday, November 2, 2017
7:30 AM  Networking Registration and BreakfastCa’ d’Zan Terrace, Ritz Carlton
Register early and enjoy morning snacks, beverages, and relationship-building.

8:00 AM  Welcome/Opening Remarks
Ca’ d’Zan
Room, Ritz Carlton
8:30 AM  The Most Pressing Issues Affecting Self Storage Owners in Florida: Economic Outlook, New Constructions, Rate Changes, Occupancy Trends, and Expectations vs. Reality
This panel, assembled and moderated by Michael Mele of Marcus & Millichap, will do a deep dive into the challenges affecting self storage owners in Florida. Between hurricanes, rapid development, and rental rate changes, this panel of experts has been assembled from REITs, developers, and operators. This interactive approach promises to be engaging and enlightening. Panelists include Paul Feikema of Hide-Away Storage, Jay Massirman of Rivergate Companies, Noah Springer of Extra Space Storage, and Rick Yonis of Sentry Self Storage.
10:00 AM  Break
10:30 AM  Eminent Domain in Florida: The Basics
with Brian E. Smith, Baker & Hostetler
Congratulations! Your self storage facility is located on one of the busiest thoroughfares in the area. Your site has great visibility and is one of the first ones that comes to mind when the need for storage arises. But with every good thing comes some bad, and you’ve just learned that the Department of Transportation will be widening the road and will need a portion of your highly-prized site for its road project.
This presentation is a walk-through of what happens when the government exercises its power of eminent domain to acquire a portion or all of your property for road widenings, pond sites, power lines, and more. Like gas stations, self storage facilities tend to be located along busy roads that are often widened or improved, so eminent domain tends to hit facility owners with some frequency. Many times, more is at stake than just simple valuation of property – often severance damages, business damages, relocation expenses, and other elements of damages may be available to property owners.
11:30 AM   Florida Insurance Update: How Irma and Harvey Will Affect Rates, Claims, and Processes
12:00 PM  Self Storage Data: New Construction, Rate Trends, and a Forward Florida Outlook with Bret Zinn, Yardi Systems
Study new construction information and reports and discuss rents with our speaker. Wrap everything up with a case study on a Florida market.
12:45 PM  Networking Lunch and Adjourn
Ca’ d’Zan Terrace, Ritz Carlton


Call for 2018 Board Nominations

Members of the Florida Self Storage Association are invited to participate in the nomination process for Director positions on the 2018 FSSA Board of Trustees. You may self nominate or nominate someone you think meets the requirements below.

Nominations are due by August 30, 2017.

We will be filling up to three (3) three-year terms during this election process. Terms begin January 1, 2018.

Download the form to nominate candidates who you believe would assist the self storage industry in Florida by providing strong leadership to our State Association. Before nominating someone, please ask them if they are willing to serve on the FSSA Board. Self nominations are also encouraged, so if you would like to serve on the Board, please nominate yourself by filling out the nomination form.

Please include a brief typed bio (Word document) and a picture of the nominee (.jpg file) with your nomination. These items are required for the ballot and will be required within three days of submission if not initially sent with the form.

For an individual to be placed on the ballot, he or she must be a member of the FSSA or an employee of a member in good standing. They must agree to fulfill the responsibilities of the FSSA Board of Trustees.

These responsibilities include, but are not limited to:

  • Participate in Board conference calls, which are held as needed; approximately six (6) per year.
  • Attend “in-person” Board meetings which are held at least twice annually (one day prior to the EXPO and one day prior to the Owners Summit) with one or two additional meetings held at the President’s discretion.
  • Represent the Association to potential new members, current members, and vendors.
  • Promote ideas and opportunities that would benefit the membership and/or the self storage industry.
  • Attend meetings, events, and seminars hosted by the FSSA.
  • Become the Chairperson of one of the sub-committees created by the Board.

We look forward to building a strong leadership team for 2018 as we continue to build a stronger Association.

FSSA 101: Making the Most of Your Membership

You know that savings, newsletters, and webinars come with your FSSA membership, but there’s many more benefits just waiting at your fingertips! Let us guide you through the Florida Self Storage Association’s website and point out how you can access all that FSSA has to offer, including leases, guide books, archived webinars and newsletters, our new Legal Resource page, and more.